This one picks up where “What is List Building All About?” left off. You don’t need to read that first, though it helps if list building is new to you. Social media will feed your email list all day long once it’s set up properly. The catch is that the platforms keep moving the furniture. […]
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How to Get on the First Page of Google: What Actually Moves You Up
Getting on the first page of Google is the goal almost every owner names when we start working together. It is a fair goal. It is also the wrong place to start, because plenty of pages sit on page one and get ignored anyway. Here is what actually moves a local business up in search, […]
Why Obsidian Is the Foundation for Your Thinking Partner
Why Obsidian Is the Foundation for Your Thinking Partner Most note-taking apps are a trap. You write something down, it disappears into a digital void, and you never see it again. This happens to me with things like Evernote and Notion. That is not a thinking partner. That is a digital filing cabinet with a […]
Voice Search and Local SEO: The Shift You Can’t Afford to Ignore
“Hey Google, where’s the closest spot for amazing tacos?” “Alexa, what time does the hardware store open on 3rd Street?” Sound familiar? Probably, because voice search has quietly become part of how people make decisions every single day. And for local businesses, that matters a lot more than most owners realize. This isn’t just a […]
What Generative Engine Optimization Is (And Why It’s Different)
You might think search engine optimization is a settled science, but the ground is shifting beneath our feet. A new type of search is rapidly gaining users, and it doesn’t return a list of blue links. Instead, it generates a conversational answer, synthesizing information from across the web. This is the domain of generative engines […]