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Oct 28 2018

Website Hack: Recycle Old Content for a Fresh and New Article

Writing from scratch requires a lot of time and energy. You outline some posts, but then you feel like it’s just not right, and you decide to delete it. Some days generating ideas doesn’t come easy. On those days, re-generating does.

Sometimes, the things we want are already around us, we just don’t see it because we’re too focused on some other things. You don’t always need to come up with something new. How about taking something old, and making it new again? You can spare some thinking for yourself, recreate old content, have fun around it, and come up with something much better.

Time is a valuable resource, especially when it comes to the internet. You can breathe new life into old content and continue to gain value from your previous posts. Repurposing old content (aka making new articles out of old content) has its benefits:

  • Making articles out of old content, you already have a head start on the creation process.
  • As Salma Jafri briefly defined it, “Create less, promote more”
  • Save time, save old content

Every time you create something, whether it’s for a client, a project bid, a new marketing endeavor, or even just for fun… you’re planting the seeds for hundreds of web articles. Just imagine all of the articles that can spring forth from things like:

  • writing drafts that weren’t used-old websites or blogs that you ended up scrapping
  • eBooks that you once published which are now out of date (at least some of the info has to be relevant still!)
  • samples you created for job bids that didn’t pan out
  • old creative projects that you never finished
  • other articles

Just make sure that in reworking old content, you aren’t violating any Nondisclosure Agreements you may have established with other people, and that you aren’t plagiarizing already published content. By doing so, you can save some time, and freshen up your content!

 

Website Hack: Recycle Old Content for a Fresh and New Article

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Note: this post was previously written and, well, you guessed it… it was updated and recycled!

Written by Paul · Categorized: Blogging Category

Reader Interactions

Comments

  1. Lily Leung says

    January 8, 2018 at 4:52 pm

    I like recycling. Never applied it to ideas or posts. What a great idea. I am getting tired. So thanks for suggesting it.

    Reply
    • Paul says

      January 9, 2018 at 8:08 am

      Hang in there, Lily, things will get easier with practice.

      Reply
  2. Edel says

    January 8, 2018 at 6:53 pm

    Great recommendation!

    Reply
    • Paul says

      January 9, 2018 at 8:07 am

      Thanks.

      Reply
  3. Martha says

    January 8, 2018 at 7:56 pm

    I do this occasionally when I have information that I want to bring back again. Great idea!

    Reply
    • Paul says

      January 9, 2018 at 8:07 am

      Martha – how often do you do this?

      Reply
      • Martha says

        October 29, 2018 at 7:38 pm

        I don’t have any certain times I do this Paul, but mostly when I have a post that I’ve got good response on, I’ll bring it back with a few changes.

        Reply
        • Paul says

          October 4, 2019 at 10:21 am

          Test it out and see what works, Martha!

          Reply
  4. Lillian says

    January 8, 2018 at 10:22 pm

    I should probably go back through my old stuff. Thank you for these ideas.

    Reply
    • Paul says

      January 9, 2018 at 8:07 am

      You may be surprised that you have, Lillian!

      Reply
  5. The Visibility Wiz says

    January 9, 2018 at 12:16 am

    Reusing old content is always a great idea. I have used ebooks that are still current and created tons of new content with them. I’ve also used posts to create audios, videos and webinars – and vice versa. There have also been several times that I have been in the flow with a client, got off the phone, and written a great post based on that conversation.

    Reply
    • Paul says

      January 9, 2018 at 8:07 am

      Those are some excellent ways, Cindy!

      Reply
  6. Roy A. Ackerman, PhD, EA says

    January 9, 2018 at 8:57 am

    I use old posts as a means to compare what’s happened since their publication.

    Reply
    • Paul says

      January 11, 2018 at 10:57 pm

      Old posts = Historical Archive! I love it1

      Reply
  7. Kemkem says

    January 9, 2018 at 9:33 am

    I have republished my articles a couple of times after updating them, especially the ones written in the beginning of the blog that had no views. Very good idea.

    Reply
    • Paul says

      January 11, 2018 at 10:57 pm

      Even if they had comments, you can still update the blog post if the material was timely. There is nothing wrong with updating the content and making it more relevant.

      Reply
  8. Stella Scott says

    January 9, 2018 at 10:06 am

    This is a great tip, Paul! Same goes for old pictures, memes. They can be used on Insta, Tweet, put in videos, FB fan page, in groups etc.

    Reply
    • Paul says

      January 11, 2018 at 10:55 pm

      Definitely! These are perfect for making the rounds on social media.

      Reply
  9. Shonda says

    January 9, 2018 at 11:26 am

    If it weren’t for refresh and recycle, I wouldn’t have a blog ;-).

    Reply
    • Paul says

      January 11, 2018 at 10:55 pm

      🙂

      Reply
  10. Vidya Tiru says

    January 9, 2018 at 11:53 am

    great ideas for reusing posts. Like Kemkem, I plan to get started with republishing older/low-view posts that need a bit of refreshing maybe.. And then there are those drafts…

    Reply
    • Paul says

      January 11, 2018 at 9:57 pm

      Ahhhh those drafts!

      Reply
      • VIDYA TIRU says

        November 1, 2018 at 10:07 pm

        and i had a comment on your earlier posting of this repost too 🙂 my comment for the oct 2018 posting – that is what i plan to after i finish UBC to completion, at day 28 now

        Reply
        • Paul says

          January 1, 2019 at 9:20 pm

          🙂

          Reply
  11. Beth Lauzier says

    January 9, 2018 at 1:58 pm

    Great tips. I should have thought of this monday.

    Reply
    • Paul says

      January 11, 2018 at 9:43 pm

      There is always another Monday coming next week!

      Reply
  12. Jeanine Byers says

    January 9, 2018 at 2:50 pm

    Brilliant!! I just got two fantastic ideas for a post I need to write that I don’t really feel like getting to yet. These ideas will help me so much.

    Reply
    • Paul says

      January 11, 2018 at 9:42 pm

      🙂

      Reply
  13. Roy A Ackerman, PhD. EA says

    October 28, 2018 at 11:35 pm

    My reuse and recycle efforts have been limited to water resources…

    Reply
    • Paul says

      January 2, 2019 at 10:15 am

      Nothing wrong with that, Roy!

      Reply
  14. Martha says

    October 29, 2018 at 7:41 pm

    I have a habit of jotting things down on sticky notes and putting them “somewhere”. When I find the notes sometimes months later, I’ll have new blog topics! I also have found that when I write a blog about a certain topic, if I add previous blogs I’ve written with the same interest, I get a lot more exposure and views.

    Reply
    • Paul says

      January 1, 2019 at 9:20 pm

      Yes!

      Reply

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