Do you clean out your website? Odd question? Well, I did some housecleaning and found out I have 59 DRAFT blog posts! I started 59 blog posts at one time and never finished them. I know what I will be doing this coming week! Time to clean out this site!
During the process, I came across a post that was published. In fact, it was published back in Oct of 2011 (you can read it at Converting Every Visitor Into A Subscriber) – and a blog post that is over 5 years old can certainly use a follow-up!I want to expand a little bit more on this. Based on the comments that were left (and the emails that came in based on that post!), this seems like a topic folks want to hear about.
I want to expand a little bit more on this. Based on the comments that were left (and the emails that came in based on that post – that is what drew me to the post), this seems like a topic folks want to hear about. (Note to self: I should write a blog outlining how something that was written 5 years ago STILL gets engagement and email follow-up!)
If you have a website that follows the one-page sales letter business models or you have a content-based website (with articles and/or blogs), you should turn every web page possible into subscriber snatching devices for you. (Timeout! Please do not take the term, ‘Snatching’ as something that is bad… If you feel better with the term, ‘Obtaining’, then use that 🙂 ) The good news is that not only is this method extra effective, it is just as extra effortless when it comes to applying the concept.
Since visitors can come and leave without remembering your website in the future (which is very likely to happen), you can still follow up with your visitors easily by seeking their permission to opt into your mailing list through your web pages – on autopilot using The Best Email Autoresponder.
You can create a pop-up window to appear after your visitor attempts to close the window or leaves your website, asking for your visitor’s name and email address so that you can follow up with him or her in the near future via subscribing to your mailing list for free. Offering a valuable gift such as a Free Report, an Interview series, or even a 28-day eCourse, will help you gain the readers confidence in sharing their personal information with you.
This way, you can convert a big portion of your visitors into subscribers, giving you a chance to follow up with them on other offers you may have in the future.
Alternatively, you can insert an opt-in form within the spaces of your web pages. This method is effective, especially if you are afraid of Internet users who have pop up killers installed in their web browsers, set to block any pop-up windows.
One of the best places to place your opt-in form is in the upper right-hand corner of your page, or at least above the fold. Above the Fold refers to the part of the screen that you can see without having to scroll down. You want your opt-in to be above this so it is visible every time, automatically, when someone sees your page.
As you can see, turning all your web pages into subscriber snatching devices with little effort can be responsible for huge subscriber-pulling results.
What are you waiting for??? Go implement it! Or, if you already have, let me know how it is working for you!
Maria Narissa F. Aranzanso says
Hard work at first but easy in the end. I will definitely be needing this in the future. Bookmarked.
It is all about setting it up initially, and then putting it on autopilot!
Daniela Pesconi-Arthur says
Paul, this is brilliant! I’ve saved it in my Mastermind group, for my friends to read it too. 🙂 I try to link an opt in to most of my posts, and also on my pages. As a writer, I use Instafreebie to gain subscribers as well. Once I import the list and send the “welcome email”, there are unsubscribers (the ones who just wanted a freebie hehe), but the ones who stay are the ones who are really interested. 🙂
And you are better off without those people who take the freebie and run! They are not the right client for you! Thanks for stopping by, Daniela!
Oh my, after reading your blog, I checked mine and have a bunch of drafts that I totally forgot about! Thanks for the great tips and the reminder!
It is easy to happen! Glad you checked, Martha!
Roy A. Ackerman, PhD, EA says
You can do it- but I don’t like it (the incessant popup). And, it’s the ABSOLUTE primary reason why I would remember to never visit the site again.
It takes all kinds, though…
When done “correctly” it should not cause people to become infuriated and never come back. Unfortunately (for you and others) the reason why people use the pop-ups is that they are actually effective!