For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme? SMS or email marketing? In order to figure out which strategy is right for your […]
WordPress Online Strategy
5 Local Marketing Fails to Avoid
Everyone makes mistakes, especially when trying out new marketing strategies. However, when your small business is putting its reputation (and money) on the line to experiment with new digital marketing strategies, making certain mistakes can be (literally) costly. With that in mind, let’s look at 5 of the most common local marketing fails and how […]
Public Domain Images From the New York Public Library
The New York Public Library recently digitized and made available more than 180,000 high-resolution items, which the public can download for free. These images are from works in the library’s collection that have fallen out of copyright or are otherwise in the public domain. This includes botanical illustrations, ancient texts, and historical maps–including the incredible Green […]
Quick Networking Tips for Entrepreneurs Short on Time
I have been a BNI (Business Networking International) member for a little over 4 years now. It is a great way to help promote my company and my business. In my opinion (depending on your company), networking is one of the most valuable things you can do as a business owner. Studies suggest that networking […]
The Power of Consistency
While many believe that knowledge is power, knowledge is only powerful when it’s consistently applied. Consistency may be the most important component of success. A small step forward each day adds up to a lot of mileage over time. Are the little things you do each day adding up to something positive? Or is the […]
