There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announces what’s coming up next. The idea is that you’re intrigued enough to sit through the commercial […]
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Being A Successful Blogger: An Overview
There are lots of articles on how to become successful as a blogger but if you read in between the lines on most of them, you might get the nagging suspicion that the authors are not themselves actually successful bloggers. Does that ever happen to you? Does that tick you off at all? Think about […]
Why Use WordPress on Your Website: Three Great Reasons
If you are building a new website, you may be asking yourself, “Why Use WordPress?” If you have an interest in starting a website and you are unsure of which platform to use to run it, you should do yourself a favor and choose WordPress. There are other platforms that you can use (like Joomla, […]
How to Integrate Your Social Media and Content Marketing
Have you ever thought about integrating your Social media along with your Content Marketing strategy? Social media marketing means promoting your website through Facebook, Twitter, Instagram, and other social networks. This is a highly effective way to build fans, interact with your visitors, and, gain more visitors to your site. Content marketing on the other […]
When to Send Emails: The Perfect Frequency
When to send emails… That is the age old question! Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And […]