Unless you’ve been living under a rock for the past few years, it’s probably no surprise to you that voice search is becoming increasingly important, especially for small businesses. With the rise of digital assistants like Alexa, Siri, and Google Assistant, it’s clear that the way people search for information online is changing dramatically. Recent […]
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Magnetize Your Market: How to Create the Ultimate Lead Magnet for Your Business
In today’s bustling market, local businesses face the challenge of not just reaching their audience but truly engaging with them. This is where the magic of a well-crafted lead magnet comes into play. Lead magnets are more than just a marketing tactic; they’re a bridge connecting your business to potential customers. By offering something of […]
Securing Satisfaction: How Local Businesses Can Prevent Buyer’s Remorse
When it comes to high-ticket sales like furniture, jewelry, landscaping, recreational vehicles, pools & spas, ensuring customer satisfaction is crucial for local businesses. A purchase made in haste can lead to buyer’s remorse, which is detrimental to both the customer’s experience and the business’s reputation. This article explores strategies to prevent buyer’s remorse and maintain […]
How to Restore Your Online Reputation in 30 Days
Once upon a time in a bustling town, there was a family-owned bakery called “Sweet Delights.” This little shop was known for its buttery croissants and velvety chocolate cakes. However, during a particularly busy season, they hired a few temporary staff members who weren’t as invested in customer service as the family was. A group […]
The Do’s and Dont’s of Local Video Marketing
The rise of digital technology has leveled the playing field in marketing, bringing powerful tools previously reserved for big corporations into the hands of local businesses. Among the most influential of these tools is video marketing. However, just because the medium is available doesn’t mean it’s easy to master. There are potential pitfalls and best […]