Overwhelm is a real thing in online businesses. There is always more that could be done. More products to create, more blogs to write, more opt-in pages to build, more clients to connect with, more, more, more.
And one of the biggest contributors? Shiny object syndrome.
Every time you’re tempted to buy that new, must-have tool, or to test out a new marketing method, or even to switch business models entirely, you’re falling victim to this business killer.
Here’s the problem: Shiny Object Syndrome prevents you from achieving success by shifting your focus away just when you’re about to hit your sweet spot. It’s true. I’ve seen it happen time and time again. A promising startup just begins to make sales and gain a following, and then out of the blue, the owner does a pivot into a completely unrelated niche or business.
All that work… just gone.
Don’t let this happen to you.
Set Clear Goals
The first step toward the clarity and focus you need to avoid shiny object syndrome is simply to know your goals. Where exactly are you going? Do you want to build a six-figure coaching program? Earn a living from your blog? Design websites for offline businesses?
Regardless of your business model, if you don’t know your goal, you will always struggle with focus, and every new strategy and tool will pull you further away from your dreams.
Commit to a Plan
Before you implement a new marketing strategy, change business plans, or even purchase a new tool, ask yourself if you’re truly willing to give it a fair shot at success. Marketing strategies take time to grow legs. Business models can require years to show a profit. And that shiny new tool won’t earn back its cost if you toss it aside next week for something different.
Be realistic with yourself, and make a plan to give your idea the best shot at success. Make a commitment to yourself and your business.
Put on Your Blinders
If all else fails, simply stop paying attention. Get off the mailing lists that endlessly promote the latest and greatest idea. Stop reading the blogs and visiting the Facebook groups (unless it is the Ultimate Blog Challenge Facebook Group). Don’t click on ads.
Focus on what you know works, keep your goals in mind, and recommit to making your business as good as it can possibly be.
This is a universal message, not just for business owners. It’s hard sometimes for me to keep my focus, or even think about what my goals are.
True, Alana! This applies to personal life goals, family life, and anything else that tries to keep distracted!
I have terrible focus. It is good that I don’t have a business. But I am learning. My iphone says I’ve cut down my online time 45%. It’s probably because I’m focused on the UBC.
Great job, Lily!
Such a good reminder for any business owner but especially for us creatives who love to pivot, add, multiply! I like the focus and simplicity of stay in your lane. I am going to write that in my calendar every day 🙂
Very nice, Minette!
Great tips, especially the one about sticking with the UBC! LOL
He he he…
I have “shiny object syndrome” on steroids. This is an area I’m currently working on. Focus on one thing is tough for me. Good ideas here Paul. Thanks.
Are you reading, “The One Thing” 🙂
Focus is a very important part of doing any thing well.
#Truth