Setting Up high-converting calls to action should be easy right? You only have to tell potential leads to sign-up, leave the rest of the job to your lead magnet, and then call it a day. Easy Breezy,.. Or is it?
But it so happens that creating “Call To Action” (CTA) messages and buttons that convert well is all about strategy, and I am going to teach you the best practices that you can start applying on your calls to action today.
Communicate Value Through Your Calls To Action
You can’t just ask a lead to sign up to your email list if you want him or her to convert. When you ask a lead to sign up or to join your newsletter, no matter how attractive your lead magnet is, you’re not communicating the value of your offer or what’s in it for the subscriber.
Instead, you have to increase the value of your offer by using value terms to describe your lead magnet and your newsletter.
For instance, if you want to capture leads by offering a free download, you have to use the term “download” instead of the term “sign up”.
Or if you want to capture leads by offering free access to a piece of walled content, you have to use the term “access”.
With those terms, you can create calls to action such as “download this report now” or “get access to a piece of premium content now”.
Some of the most popular value terms that you can use on your calls to action include:
✓ Download
✓ Limited Time
✓ Limited Offer
✓ Access
✓ Featured
✓ Free
✓ Exclusive
✓ Special Offer
✓ Secrets
✓ Tricks
So you can use them to create killer calls to action such as “Access our exclusive content for a limited time – FREE”!
Thanks Paul…this is very helpful
You are welcome, Karen.
Well said! It takes more than simply getting people to opt in for something to convert them into high end clients.
Opting in is just the start! You are correct, Kathleen!
As a freelance copywriter I’m very aware of the importance of the CTA. It’s what will get the actual results for my client so is arguably the most important part of the copy. For some reason I don’t always remember this when writing for my own blog. Thanks for the reminder of how important it is!
Great point, Karen! I am in the same boat as you – sometimes I forget to include a Call To Action (CTA) as well. I provide great content (in my opinion) and like to share a lot. Sometimes having that CTA escapes my mind. I need to remember to do that!
Just like the cobbler’s children that need new shoes…