5 More Things Your Website Needs to Attract More Clients – Part 10 (Last Part)

Fast Load Times

You need to invest in a good web-host and make sure the graphics you’re uploading aren’t so large they slow down load times – optimize your images. People are impatient and generally won’t wait more than a few seconds for a site to load so you better make your site load fast.

Visual Interest

With good design elements and attractive and relevant graphics strategically placed throughout, you’ll create a website that is beautiful to look at as well as useful. Work with a designer to get an attractive and balanced site.

Promotional Offer

Ideally you’ll always have something going on, something that you can promote. You don’t need to have a fire sale every other week; in fact, that’s generally not a great idea. However, a relevant and valuable promotion can create interest for your company. There are many opportunities for promotions including new product launches, sales, and holidays.

Referral or Affiliate Program

Word of mouth marketing is one of the best forms of marketing because it doesn’t come from you. It comes from satisfied customers. Consider creating a referral program for your business. You can reward referrals with money, discounts or add ones.
You might also consider creating an affiliate program. An affiliate program pays others a commission based on sales they send your way. It requires some additional legwork because you’ll want to provide them with materials to be successful, but it can pay off generously.

Security

Make sure your customers’ information is protected by an appropriate level of technology. Using a secure shopping cart and payment system. Make sure your customers know they’re protected by sharing your security protocol and policies. If you have SSL (Secure Socket Layer), then tell them you have it by displaying the logo.

There you have it! The end of the “5 More Things Your Website Needs to Attract More Clients” mini-series. Take each point one step at a time and watch your business grow. These steps will provide value to your visitors and prospects, and will attract more people to you and your wonderful Internet based business.