Here are another 5 more things your website needs to attract more clients, in continuation with the “5 More Things Your Website Needs to Attract More Clients” mini-series.
Clear Brand
As much as possible, you need to try to set up a catchy and fitting brand for your website. That way people can easily remember you. You can use your colors, logo, header, buttons, graphics, and the voice of your content to help build and establish your brand.
Identify Your Target Market
Who is your target market, and when they visit your site is it obvious that you’re talking to them? Your target market are the people who your products and services are designed to help. They’re the people whose problems you solve.
If you’re unsure who your target market is, then it’s time to conduct some research. Take a look both at the demographics and psychographics of your customers. What do they have in common? Create an ideal prospect and then craft your website to appeal to that ideal prospect.
About Page
Your “About” page can include a number of pieces of information. Consider including information about your company’s vision and mission. You can also include a bio or staff, although those are often best left to a separate page. You might include the company history and your goals. This adds more validity that your website is legit and has purpose.
Contact Page
The contact page is simple enough yet it is very important. It should include your contact information even if it’s already been published elsewhere on your site. Include name, phone numbers, email addresses and physical address. Also consider including any social media links on this page.
Having Credentials
What are your credentials? What makes you an exceptional source of information, services or products? You can include your credentials on your website in the form of a biography or on your “About” page.
Great great tip sir! Thank you for this post. I might have to tweak my About page a little and make some changes to my Contact page. Thank you!
I didn’t mean to add work to your plate, Kehinde, but it sounds like they are improvements! Glad I could help.
Great post! Thank you for this post. I might have to tweak my About page and Contact page after this. Thank you for the tips sir.
You are welcome, Kehinde! Let me know if you have any other questions I can help with.
Very helpful information! I think I need to address my about page again.
Most people do! Good luck, Martha!
Thank you for the tip about adding my social media links to my contact page – it seems so obvious now :).
Things always seen obvious, after I learn about them 🙂 Thanks for stopping by, Lori!
“When they visit your site is it obvious that you’re talking to them?” ~ this is what I still need to work on, and also on making sure the brand is well-defined. Your posts are always so helpful!
Thanks! Give it time – it will happen before you know it!
Yep, time to look at all those important details again. Funny how changes creep along without us keeping track of them.
There always seems to be something to do, doesn’t it, Doug?
Thanks for stopping by!
The best credential (take it from one who has accumulated WAY too many) is the integrity of your brand to your mission. And, your mission involved the beneficial gains of your customer/client AND yourself.
Integrity is key – I agree! (look at that – I rhymed!)
Without integrity, not much else matters! Thanks, Roy!