In continuation with the “5 More Things Your Website Needs to Attract More Clients” mini-series, here are another 5 more things your website needs to attract more clients.
1. Setup a Newsletter
Email marketing is arguably one of the most powerful means to connect with your followers, build relationships and make sales. However, you need to construct your email newsletter to be appropriate, attractive, and qualified. You need to make sure it provides different value than your website content. And separate that content so that newsletter subscribers receive unique value.
2. Membership Option
Have you ever considered offering a membership for your business? Members receive exclusive content, products or services, or promotions. You can charge for the membership or offer it for free. The choice depends largely on your audience, niche, and goals. Consider offering a membership option for your site to help broaden your offerings and set your website apart from your competition.
3. Contributor Content
Let other people create content for you. Each guest blogger, interview, or contributing author brings their audience with them. You’ll gain traffic and followers. You’ll also gain credibility by providing your prospects with a variety of valuable content.
4. Community Involvement
What are you doing to make the world a better place? Getting involved in your community is great for business. It not only promotes you locally, it provides you with content to share online as well. And you can invite your prospects to get involved in your community causes.
For example, if you have a pet related business you might get involved in a fundraiser for your local humane society and invite others to donate or get involved themselves.
5. Events
Hosting events is a great way to not only attract attention to your business but get people involved with your business – events creates relationships. Consider hosting regular events and adding a promotional banner on your site to generate interest and attendance. You can host regular monthly webinars, chats, and other events to educate and promote at the same time.
Those are great suggestions! I need to get my newsletter going. I have ideas for it, but am still a bit stalled with my freebie.
Just get it started, Jeanine! It does not have to be long at all.
I still haven’t figured out where to take my newsletter. I don’t have any business to promote outside of my blogs. At least not yet.
You can always use excerpts of your blog posts and share that as a newsletter. This will remind people you are there and give them a link back to your website.
We used to have a quarterly newsletter. But, then it got harder and harder to get permission from our clients to describe the sorts of projects we undertook on their behalf.
I like the idea of a membership program. That’s an idea that may dovetail well with our clients’ needs- and our marketing efforts.
Thanks, Paul.
Membership site have both pros and cons to them. Hmmm… Maybe this is a good post topic for the future!
Love these ideas – I’m going to start at the beginning of the series and work my way through it since I am “organically” creating my website, I think this will help!
Let me know if you have any questions, Patricia!
I need to go through all the parts of this. Thanks for the tips ☺️
Have you?
Paul, you are so right, as usual. I struggle with the idea of a membership option. Would you like to say/write more about that? Thanks so much for all you have done and shared.
This is a good topic, Kebba!
Thanks for all your great tips Paul. I planned to do an interview this month but the days ran out before I got to it! That’s on my agenda for the January challenge! I’ll be back! 🙂
Looking forward to it, Martha!
Thanks for the great suggestions Paul! I had a newsletter, but discontinued it awhile back. Definitely on the list to restart, along with a membership site. Your other suggestions will go on my “baby steps” list because they’re gonna take me way outside my comfort zone. 🙂
Take things nice and easy, Ruth! Go at your own pace!
Oh yes, I so realize the benefit of a newsletter and will make that my upcoming goal. Based on my experience, when a newsletter is long, most of the time I scan over with the intent to read it later and then never do. What do you think how long in general a newsletter ought to be?
You bring up a good point of ‘unique’ value, different from the site content. I have to think about that how to structure it.
Great, Ute!