Use Your Autoresponder To Help Improve Your Sales

You should always be building a list – you are doing this, right? If you are, great! If not, you should get started as soon as you can (check out An Autoresponder Is Your Friend)

At this point, I will assume that you have a list and you are maximizing its capabilities in order to provide a ton of valuable content with the folks on your list. Use it to help build a relationship with those people. And most of all, do not spam your folks with unnecessary emails!

Here are a few ideas of how you can utilize your Autoresponders:

1. Publish free reports to send via your auto responder. The reports should be related to your business or web site & contain info, ads and links to your sites. People love getting freebies.

2. Collect vital customer satisfaction information by publishing a survey to send via auto responder to those who sign up on your site in exchange for a free eBook, software or trial period at your membership site.  This type of information will help you understand their needs, likes & dislikes better.

3. Instead of answering each customer question that is e-mailed to you, publish “Frequently Ask Questions” and make them available via auto responder to those who sign up. This will help you save time and minimize your support headaches.

4. Instead of publishing all of your customer testimonials or endorsements on your website, publish only a few there. And set up an auto responder form that invites visitors to receive a complete list via your. Give them a power-packed list; it’s more effective to include all of them.

Ultimately, it is up to you to decide what is best for the folks on your list. Mix and match these ideas. Add some of your own. Change your auto responder strategy to change your auto responder results!

How do you use your autoresponder? Leave a comment and let me know!