In continuation with the “5 More Things Your Website Needs to Attract More Clients” mini-series (and the last in the series… for now), here are another 5 more things your website needs to attract more clients.
1. Testimonials
Testimonials are the easiest way to put that money in the bank. They are mini sales pitches made on your behalf by a satisfied customer. Who better to promote you and sell your services than an unbiased customer? Use these testimonials wisely and place them strategically on your website. When new customers see this, there’s definitely no trust issues.
2. Optimized Sign Up Offer
It’s will be a challenge for you to motivate people to sign up for your newsletter. A great sign up offer can do the trick. There are many options to consider. Perhaps the best thing is to give something for free! You can give away a free report or ebook. You can provide a free online tutorial, video series, or access to behind the scenes audio recordings.
Create a fabulous offer to motivate subscribers and publish that offer in a prominent location on your website. Experiment to see what type of opt-in form works best. Some people have great luck with pop-ups, while others find that the upper right-hand corner of their website works best.
3. Social Media Widgets
You’re active on social media right? You can add social media functionality into your website. Social media widgets can invite people to join you on your chosen sites. Social media widgets can also display your activity on your favorite sites. For example, if you have a Pinterest account you can add a Pinterest widget to your site and display your latest pins.
4. Newsfeed
This is partly related to #3 because you need Social Media to display your newsfeed. You can use these newsfeeds to display the latest industry news. Help keep people coming back to your site for the latest information and to provide them with many levels of value.
5. Mobile App
There are more than a billion smartphone users around the world. And according to Smart Insights, global mobile traffic now represents roughly 51% of all Internet traffic. You can capitalize on this growing trend by creating a mobile application for your business and promoting it on your website. Offer it for free or charge a fee and include it in your product catalog.
At the very least – be sure your website looks great and is usable on mobile. If you don’t, you run the risk of losing readers and dropping in the search rankings.
I do not have testimonials yet on my website, so that’s a good reminder. And I am not getting very many sign-ups since I put it up on my site, so I will have to think about how to make that better or more appealing. Thanks for your good advice!
When you don’t have a lot of sign-ups for your offer, you need to check 2 things; First, are you getting enough traffic. Basically, if no one is coming to your site, it is tough to get people to opt-in.
If traffic is not a problem, then the next thing to look at is your offer. Is it really what people want? Is it worded correctly?