Here are another 5 more things your website needs to attract more clients, in continuation with the “5 More Things Your Website Needs to Attract More Clients” mini-series.
SEO
SEO stands for Search Engine Optimization. SEO is the toolbox and strategy that directs traffic into your website. That is why you need to step up your SEO rankings as that is how people will find you nowadays – on search engines. There are many tactics to choose from like keywords, conent, linking, social media and more. Improve your SEO, improve your business.
Analytics
Not only will it fine tune your SEO, it’ll also help you better understand your clients and prospects, build stronger relationships, and it will help you make content that is highly targeted. Essentially, a program that helps track every single visitor activity on your website, is analytics.
An easy-to-use, free version of analytics software is offered by Google. Once you embed the code into your blog or your website, you then can keep track of your different site activities. You are aware of where your visitors come from, see which pages receive the most visits, and much more. If you are a serious business owner, then analytics will be the best tool to improve your business.
Relevant and Strong Outbound Links
Outbound links frightens website owners. They are afraid that they may be sending visitors away from their site. Linking to websites that are complimentary and that you have a relationship with is the key to good outbound links. If you have a dog training blog, for example, you might link to your favorite dog breed information site.
You have to choose sites that aren’t in direct competition with you, at the same time, relevant to yours. Professionals that you have a connection with should be these outbound links. Preferably they’ll promote you by advertising you on social media or by linking to your site.
Controversial Content – Share Your Opinion
Controversy is what some blogs nowadays seem to thrive on. Like the plague, others avoid it. However, there is a happy medium, by occasionally adding opinion pieces. Certainly, you have strong opinions that are significant in your industry, and chances are your customers and prospects do too. You engage conversation and can create a lot of traffic and interest for your site by sharing your opinion in a professional and interesting way.
Pictures
Do your customers and prospects know what you look like? Show them and add a picture of you to your website. Make it an professional looking image of you that represents your brand. Consider adding photos if you have a team of employees or even contractors that your clients may interact with frequently, on your “About” page or contact page.
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