I recently made the decision (re-decision) to reach out to affiliates to help promote my business. What’s that you ask? Well, an affiliate is someone that can spread the word about my business and services (kind of like a salesperson) and when someone buys based on that recommendation, the original person gets a commission from me.
It works like this – Say you tell your friend, Sandra, “Paul teaches great things about online marketing over at the WordPress Inner Circle Academy – I think it will help you a lot in getting your site up to date! When Sandra becomes a member, each month that she is a member, you get a commission! Easy Breezy!
have you ever thought of doing something like this? Do you know why you need to get affiliates interested in your programs? Three main reasons come to mind. You’re going to spread awareness, grow your business, and make more sales faster than ever before. Usually within minutes of launching each new product.
Let’s look deeper into the three reasons you want to bring on affiliates to help you make more sales:
Reason #1: Spread Awareness
When you get the attention of affiliates, you’ll finally get on the radar of other people – from newbie affiliates to moderately active affiliates, to other super affiliates. And here is the kicker – once all these affiliates they see that a super affiliate is promoting your product, they’re going to find out about you, check you out, and likely jump on board too.
Reason #2: Grow Your Business
Once affiliates are promoting your products, you’re going to be able to grow your business bigger than one or two products. You’re going to bring in money that you can reinvest. Instead of just bringing in enough to live, you’re going to bring in enough to reinvest and make more money. For example, you may now be able to hire an affiliate manager to grow even more.
Reason #3: Make More Sales
Of course, you’re going to make more sales. Some affiliates sell so much that their sales amount to a small business of its own. One super affiliate may generate 10’s of thousands of dollars in sales. That may seem impossible right now, but as you go through this challenge you’re going to find out through research what is possible.
When it comes to adding affiliate marketing to your sales for your products (and even services), you’re going to boost your sales more than you may think possible. Having a super affiliate on board (or two) will transform your business in ways that you can only imagine right now.
If you keep producing more unique and relevant products and make it easy for them to promote you, your affiliates (and even the super affiliates) will stick with you for the long term as long as you’re paying out quickly, providing great service, and giving them what they need.
As I implement this process, I will write more about it, maybe send out some emails, and you’re going to learn all about super-affiliates, bringing them on board, and how to keep them interested in your products, and how to do more with less work so that you can focus on product creation instead of doing all the marketing yourself. Having an affiliate is like duplicating yourself – having a super affiliate is like having an entire sales team. Often one super affiliate may account for more than 80 percent of your sales.
By the way, if you are interested in being an affiliate and want to talk about it, send me a message via my Contact page. Of course, you are always welcome to leave a comment here and let me know if you do any affiliate marketing yourself, or if you have your own affiliate program (maybe I could promote you!)
Trent Peek says
Now, if I can only get my visitors to click through to my affiliates I would be really happy.
Paul says
If/When the products offered are of value and are positioned properly, the links will come. Affiliate marketing is not always as passive as some people like to teach.
Dr.Amrita Basu says
This is a nice idea.I like that you have explained it simply.
Paul says
Thanks, Dr. Amirta! Glad you like it!
Roy A Ackerman, PhD, EA says
So, I use affiliates in a different sort of way. We work together; we read and publicize each other’s blogs. In so doing, our ‘wares’ reach folks in different ways and places than we would normally travel. Does that translate into additional revenue- well, yes, but not in a most direct way. And, that’s about how it works when I publicize their blogs, as well.
Paul says
It sounds like you are giving each other exposure, which is working for you. And, if you ask each prospect how they found you or who referred them and you then gave a commission to that person, then you would have a more traditional affiliate program in place (even if it was a manual system and one based on trust).