Many people market through an auto responder series. It is, after all, a popular strategy to increase repeat website visits and sales. Here is a relatively simple popular strategy that you can try using an Ezine EBook.
Instead of trying to publish a small daily or weekly eZines, try publishing one large monthly eZine (similar to a monthly magazine) as an e-book format delivered via auto responder. You can publish it within your email, or add it as an Adobe .pdf file. You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio / video file links and ads.
You can give it away for free, or, you can monetize it by charging a monthly rate, (with an annual discounted package purchase), and sell advertising spots to sprinkle in your auto responder announcements for each issue and with an informational series to announce your monthly eZine to new prospects.
In summary, by using customized marketing techniques like an eZine eBook, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing can mean more ways to grow your business.
Try it out and let me know what you think!
this is a great idea for the subscribers that are busy, this monthly newsletter makes them block time expecting to read our magazine. WE can chunk all the good stuff and test it. Once it is tested we canoffer it a low monthly or yearly subscription rate to attract more prospects.
Thanks Paul!
actually i have to admit, that i haven.t understood the auto-respond stuff yet.
my mailing-list-provider allows auto-responds too, but i don.t know what to do with them.
so no way of thinking about an ebook magazine.
I will have a special call talking about auto responders and why they are so valuable!
Stay Tuned!
Ah, Helen Bogun, I feel your pain and confusion! Paul, throw out that life-preserver again…some of us are drowning in a sea of Techno Don’t Know!
Thanks, and Helen, if you start stop floating and begin swimming, let me know your secret!
[email deleted for security reasons]