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Jan 25 2017

Nine Ways to Show Your Expertise When First Starting Out

When you first start your own business, it can be frightening and even seem impossible. It’s the old conundrum about how you can get experience without having experience.

The Struggle is Real!

But seriously… 聽when you start an online business, you can make your own experience and prove your expertise with just a little work. let’s face it – you are already an expert in your field, people just don’t know it yet.

Here are 9 ways to show the world that you are an expert when you are first starting out:

1. Blog Regularly Toward Your Audience

Start a blog on your website and blog directly to your audience with many forms of content, discussing many issues that the audience has. It’s a great way to get traffic, but it’s also a great way to demonstrate expertise.

2. Write a White Paper about a Problem

A white paper is a long report that addresses a problem and then offers solutions to the problem. If you write a paper or two about individual problems your audience has, you’ll be able to show your expertise even though you’re just starting out.

3. Publish a Book about Your Expertise

Writing a book and authorship is always a great way to show your expertise. Direct the book to your target audience and answer questions they may have. Address one problem and solve it and then you’ll get more respect that you do know what you’re talking about.

4. Make Checklists to Help Your Target Audience


If you know the types of things that your audience has questions about, you can create helpful checklists, cheat sheets, or tip sheets that are available for view and/or download on your website or blog.

5. Share Answers Freely on Social Networks & Forums

Social networks like LinkedIn, Facebook, and even forums and message boards are great places to answer other people’s questions in a way that highlights your expertise.

6. Become a Contributing Writer

Blogs, websites, newspapers and magazines all want more content and will take well-written, expertly delivered articles. Some of these will even pay you for the content. Write originally for each and rely on your bio to send traffic your way.

7. Get on a Speaking Circuit

Create a couple of presentations that you could easily turn into public speaking fodder. Practice by putting that information on video on your blog, YouTube, and other places that take video. Make a ‘one sheet卯 which is one downloadable 8×11 sheet that tells about what you’ll speak on and your prices.

8. Create a Dedicated YouTube Channel

Many people have become famous because of YouTube, and you can too. Use YouTube as a way to demonstrate your expertise on the topics of interest to your audience.

9. Host a Free Webinar or Teleseminar

Technology enables you to do a lot to spread the word about your knowledge and expertise. You can do ‘how to’ videos, and tip videos and more to show the world and most importantly, your audience, what you know.

These ways to show your expertise when first starting out don’t require you to have a huge client roster, or even a following yet. Doing them will help you gain a following, improve search engine optimization (SEO) and help you build the work-at-home business of your dreams.

Written by Paul · Categorized: WordPress Online Strategy

Reader Interactions

Comments

  1. Martha says

    January 25, 2017 at 10:57 pm

    Thanks for.the great advice.Paul. I’ve been doing some of.the 9, and I have thoughts about writing a book with my poems or a cook book. I’m bookmarking this so.i can go over it again.

    Reply
    • Paul says

      January 25, 2017 at 11:28 pm

      That is a great idea. Keep in mind that you need not do ALL of them – do what feels right for you. Thanks, Martha.

      Reply
  2. bushra nausheen says

    January 25, 2017 at 11:58 pm

    amazing list of nine , Btw i’m writing post for others ,but will surely going to try for writing down my first e book & webinar soon this year 馃檪

    Reply
    • Paul says

      January 27, 2017 at 4:36 pm

      That’s great, Bushra! I am going to get to writing my book this year as well!

      Reply

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