Content Creation Strategies

One of the main reason to use a WordPress site is to make content creation a key focus for your online marketing efforts. Publishing content on a regular basis is key. Here is a summary:

• Every piece of content (i.e. blog posts) you create becomes a new element that is indexed in search engines like Google. Over time, your site can have hundreds or thousands of index points making it easy to be found by ideal buyers.

• When it comes to creating content, there are 2 main areas to consider: first, there is written content. Second, there is  audio and video content. WordPress makes it easy to share any of these forms of content.

• How do you come up with fresh content on a regular basis? There are 3 main items to consider
  • Your stories and your experiences
  • Other people’s stories and experiences
  • Reactions and responses

• For creating content from your experiences think about the following things. What can you teach? What are questions you get asked over and over again? What do you want to “show off” (i.e. your talents). Do you have strong opinions on a topic? Do you have war stories or lessons learned from your business?

• For creating content using other people’s input, think about the following things. Can you interview someone in your industry using audio, video or written styles? Do you know people who could be guest authors on your site? Can you make a collection of powerful information from other publishers and summarize it on your site into a single post?

• For creating content based on your reactions to certain events, think about the following things. You can respond to another article or news story that you saw. You can do a review of a product or company. You can get involved in social media sites and find trending topics to blog about.