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Feb 14 2012

Affiliate Marketing’s Biggest Mistakes

affiliate sales mistakesI just spent the weekend at the Niche Affiliate Marketing System Conference down in Atlanta! What a fabulous time! I met a lot of great folks just starting out, and a lot of seasoned folks as well!

I heard a lot of stories,- some good, so not so good! Maybe you could say that this is your story – a story of trials and tribulations! After searching around online, let’s suppose you just found a good affiliate program – it pays you recurring commissions on a high-quality product or service and you even purchased it and like what it is! AWESOME! (That wasn’t so hard was it?)

At this point, you are imagining all the cash that is going to flood your PayPal account. But then… something curious happens…

Or to state it more accurately, nothing happens. No noe is coming to your site! The traffic is non-existent! The small amount that does come in, well, they are not buying! Back to the drawing board… (Or worse… you throw in the towel!) All your dreams about earning lots of commission are gone!

So what went wrong?

The “Root cause analysis” (or what went wrong) could be a number of things, but the 3 biggest mistakes that affiliates make are the following:

Mistake #1: Sending anyone and everyone to your site: Untargeted Traffic.

If you’re using “home page swaps” to sell dog training, that is not very targeted traffic. If you’re using a vague pay-per-click keyword like “dog training” to sell a dog agility course, that’s untargeted traffic. Or if you’re sending weight loss offers to your online marketing list, then you’re tapping into an untargeted traffic source.

The key here is that you will get a much higher browser-to-buyer conversion rate if you send traffic that is focused and targeted.

Example: If you’re trying to sell memberships to a weight-loss site that’s designed for women, then find women who need/want to lose weight (brides-to-be, new moms, those who’ve experienced the “Freshman 15” or middle-aged spread, etc).

Mistake #2: Neglecting to presell the offer. Before ‘forcing’ your link onto your prospects, you need to tell them what it is, and why they need it! You cannot expect them to rush over to the over just ’cause you say so!. Instead, you need to tell them why they should buy it. Teach them! Instruct them on why they need this item!

Once your prospects are “warmed up and ready” and they are interested in the offer, THEN you can send them to the sales page to close the sale.

Mistake #3: Not building a relationship with prospects. Here is a simple question to think about – Whose advice do you trust more, your friend’s or that of a stranger you just met on the street? No brainer, huh?

Whom do you trust? You trust your friends more. Same thing with your prospects. That’s why you’ll get more sales if you build relationships with your prospects before you start selling to them. Get them to KNOW, LIKE, and then TRUST you. You can do this by publishing a blog or newsletter and interacting with your readers.

For these 3 biggest mistakes an affiliate makes, you got 3 short solutions. Is there any hope to this frustration? You bet there is!

(The follow up post is here: Solutions To The 3 Biggest Mistakes An Affiliate Makes)

Written by Paul · Categorized: Blogging Category

Reader Interactions

Comments

  1. Peggy Baron says

    February 14, 2012 at 5:45 pm

    Hi Paul,

    I could not agree more with the 3 affiliate marketing mistakes you listed… especially #3.

    People are always going to buy from who they know and trust. Heck, when there’s a lot of trust involved, sometimes they’ll buy first and then ask what they bought afterwards. 🙂

    Peggy

    Reply
    • Paul says

      February 14, 2012 at 9:32 pm

      Peggy –
      I agree completely! There have been times when I purchased before I even had an idea of what was being sold! The “Pitch” was a conference where great things were to happen. It was still in the early (very early) planning stages. I signed up because of the people involved with the program.

      Reply
  2. Jenny says

    February 16, 2012 at 11:39 am

    Paul – it was so nice meeting you at NAMS this past weekend!

    Great blog post and I especially agree with number one. Sending untargeted traffic is also a big reason SEO fails for a lot of small business owners; if it’s the wrong kind of traffic, the visitor will never convert and you’ll be left frustrated and wondering why. Just because you’re getting decent traffic to your site doesn’t mean you’re getting the RIGHT traffic.

    Great post and I love how you provided solutions in the next blog post.

    Jenny

    Reply
    • Paul says

      February 16, 2012 at 2:02 pm

      Jenny – Glad I meet your approval on this topic!

      Everyone else – If you have not yet checked out Jenny’s site, JennyMunn.com, go do so now! She is an expert copywriter and her site is a great resource to learn about it!

      Reply

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