The Twitter Marketing Strategy

Every business needs a marketing strategy. Here’s some simple twitter marketing strategy you can immediately learn and apply to your business to start growing it immediately:

• Who do you want to reach on Twitter? Be specific and limit your scope to the demographic you really need – Don’t try and hit everything that moves!
• Look up at least 10 of your customers on Twitter (a quick name search on Google can turn up their Twitter profiles). Once you’ve found some, look at who they’re following and who they talk to. These people could also become part of your audience. See how they describe themselves and the keywords they use.

  The goal here is not to find everyone you’d like to interact with (that would probably be next to impossible), but to find people who might fit into your audience. Try to look out for important people in your audience.

• Understand their language e- You need to understand how your audience talks, what they like, and what they share. Look up what people are saying about your company. Are they saying good things or bad things? Are they asking for advice about what product or company to choose or are they giving feedback?
• Do the same for your competitors. Note if your competitors are jumping in or influencing any of these conversations.
• Notice tonality- Are they generally formal or informal? This will be very different depending on the companies you are tracking and the people you attract. It’s always good to match the tone of your audience.
• Also, look at what your audience shares and retweets. What kinds of links and articles do they like? What kinds of terms and ideas get them excited or annoyed?
• Finally, don’t forget to set a goal and track your progress. Determine what you want to achieve within your community and monitor your progress – it’s the surefire way to success!

Integrating Twitter With Other Websites

You can actually integrate Twitter with a variety of social platforms and your website to create buzz and a huge following.

One of these places is your blog. As you know, I love blogs. You can add a “Tweet This” plugin at the end of every blog posts so to ease the sharing of your great content with others. A couple of good plugins to look into are:

• Shareaholic
• Social Warfare

Both of these incorporate not just Twitter, but also Facebook, LinkedIn, Emails, Digg, Reddit etc.

In addition to this, you can add a “Follow Me On Twitter” button on the side bar of your blog so you can get more followers. Vice-versa, you can tweet followers.