Email marketing is one of the most powerful and essential forms of internet marketing available. Slowly, it is being recognized as this as more and more bloggers shout about the power of email marketing.
But while it’s true that more people are waking up to the potential of list building, it’s also true that many of those same people are failing to make full use of its potential. That’s because they don’t recognize that email is not just a means for you to communicate with an audience, but also a means for them to communicate with you AND with each other!
A Quick Example of the Social Power of Email
Most email marketing broadcasts are written as newsletters. These are info dumps not intended to elicit a response.
But what if you invite your readers to respond? What if you say they can get in touch if they have any questions and then actually answer the emails they send back?
Suddenly, you are now having direct conversations with the people who love your brand and who want to hear more from you – which is an ideal way to build trust and authority. If someone feels like they know you, then they will be much more likely to buy from you – especially as they know they can get in touch if they ever have a problem!
Better yet, is that this casual conversation could easily lead to a sale of a bigger ticket item. If you are a coach for instance, then this conversation could lead to someone signing up!
You can even use a survey conducted via email in order to carry out market research! This way, you could get an idea of the kinds of things people want to see from you, such that your next product or service launch will almost be a guaranteed hit!
Sharing Posts
Finally, why not ask people to share your content if they enjoyed it? People forget how easy it is forward on an email. If you include a call to action at the bottom of your message inviting people to sign up, then those new readers could very easily become new subscribers!
Of course, this will only work if the content you provide is high enough quality, and if people think others they know will enjoy it too. This is a good incentive then to keep putting out your very best work!
With that said, click a couple of the social media links below 🙂
This is one area of my blog I need to work on. Very helpful information.
Only if you want to! Feel free not to do it, if you think it does not serve you. I know that your site is more personal than business. You may not need one, Martha!
Hmmm, I just have a hobby blog so far testing out things from Pinterest/online and telling whether I nailed it or failed it. I wonder what I could do with email followers?
You can email them and let them know when you post a new blog post – you can offer to sell something – a product or service…. You can share other resources.
Usually, a mailing list is used when a business is involved. But not always – check out the emails I send from https://AllAboutGratitude.com
Taking all your blogs seriously. Thanks for each one
Hope you are doing well.
Thanks!
There are a lot of tools available to help manage the list and emails. The less time spent learning how to do email the more time available to do what you do best.
Do you think some of the emails can be handled by a virtual assistant?
Absolutely! Setting it up and then the ongoing mechanics are something you can easily outsource.
Terrific graphic to go with your message! I’ve just completed an article to be sent as an email, and was wondering how to end it. You’ve inspired me!
Glad I could help 🙂