Did you know that keywords for your website are critical to the success of your website? You should have 20 to 40 keywords or keyword phrases related to your site to ensure that other people can see your website on search engines such as Google. More keywords means more chances of getting hit by user searches from search engines! Below are 4 simple tips on how you can choose the right keywords for your website to make more hits on the web.
1. Choosing Your Keywords for Your Website
First of all, you should make your own list of keywords that people might use when looking for information, product, or service relating to your website. Use the search engine to search for the keywords that you plan to use and visit the your competitors websites. Investigate and make sure your keywords, page titles, headings are more straight to the point to generate more traffic to your website.
2. Find Related Keywords
It is really easy to do your keyword research focusing on terms that are commonly used by those who are already familiar with the topic. It is important to research all the phrases by looking at synonyms and words that are related. After you find the keywords that are right for you, and with tons of potential, you should add them to your keyword list, along with the number of times they have been searched. Your list should be pretty extensive by now.
3. Expanding Your Keywords
In the web, the more keywords the better! For example, if you try to search the keyword “cat” you will get just over 1,300,000 searches. Now, search for “cat food” and you discover the number of searches is over 2,000,000 so you can see how this could be a better choice because more people are searching for it.
4. Calculate the Keyword Potential
To calculate the keywords potential you need to figure out how many searches there have been using the Google Keyword Planner in comparison to how much competition there is. For your first keyword or keyword phrase; take the number in the search column and divide by the number in the competition column. This provides you with a rough idea of the potential that keyword can offer. Multiply this number by 1000 to make your results easier to analyze. Yes, sadly, you need to do some math to push your website to the top!
There you have it – a few simple easy methods to help develop your keywords for your website!
This topic will be part of out conversation next week in the WordPress Inner Circle Academy. Come join us!
Thank you for this info, I’ve been trying fine tune the keywords and metadata of my site, and I need all the help I can get.
Great, Vicki! This was a starter type of article that lays out some of the foundation. More details to follow at some point in the near future!
Nice article Paul.Problem is about how to rank higher when some niche has high competition.Would be helpful if you have any article on this.
That is like the million dollar questions, Mahesh! And, how quickly can I rank. A follow post on this will follow at some point. Thanks!
Thanks for the useful inputs Paul. I use Google keyword tool and make a list of keywords that I can use for my website.i then plan out my posts around it. I have been trying a lot of a/b testing to find the best way to reach more readers n potential clients. I shall try to join the conversation. How do I do that?
The conversation and discussion will take place in the WordPress Inner Circle Academy – our next call is on Tuesday! It would be great for you to join us!
This is a very useful post. I am always struggling with using the right keywords. Thank you for writing this. Looking forward to reading more such posts as part of UBC.
Thanks! Maybe we can do a training on Keywords!
One thing I don’t seem to be doing is identifying keywords. I need to make this a habit.
Nice post, I tweet all the posts that I have to remind myself to come back to and re-read. This is one of them. Thanks Paul 🙂
It is a discipline, Sumudu! You can use a post-it note to remind you to do some keyword research as you are writing a new post!
I have a personal preference for long tail keywords If I want to know more about mountain climbing in a certain area, I’m not going to simply enter the word “travel” or “adventure” in the search box. I’m more apt to enter “mountain climbing in Washington” or “mountain climbing adventures in Washington”.
I find it best to try to imagine what a searcher might type into the search box. I very seldom search for one word, unless I’m looking for a definition of the word. Even if I was a translation of the word, I’d enter “translate ……. from English to French”.
Keyword research can be confusing and tricky for some, especially when they want to know fact and figures about those keywords. I think a training session on the topic would be a good use of time.
Great info, Jane! Thanks for sharing that – I will add this topic to an upcoming training that is planned! Thanks again!
Great info, jane! Thanks! And, I will add it to the list of training topics that will be coming up soon!