How To Create A Lead Generating Information Product

Are you ready to create a lead generating information product? In the prior post, Information Products: The Key to the Success, we talked about WHY you want to create a lead generation information product. In this post, we will show you HOW to do it! Are you ready?

Just start with something simple. Be sure to choose an attention-grabbing title. And let people know you as a person. Let them see who you really are.

When you write your information product, be sure to remember the first rule of relationship management:

Customers don’t care how much you know until they know how much you care.

A Lead Generating Information Product

If you’re starting from scratch, here’s how to take advantage of the enormous opportunity that information products provide for generating leads and establishing yourself as an expert in your field:

• Offer readers an insight into how you dealt with a problem or crisis in your own work or personal life.
• Connect with readers by showing them how you solved a problem that they may be facing now. The fastest way to establish your credentials and build rapport is to connect with readers on the basis of your shared experiences.
• Give testimonials of your own experiences with products and services to engage the reader’s interest and build a bond of trust.
• Write about real solutions for real people.

Permission marketing starts by inviting customers to opt-in to a database in order to receive e-mail and special promotions. Permission marketing is a proven vehicle for building and maintaining customer relationships.

Here are some of the most popular formats for creating a great lead generating information product:

• Write a short eBook to offer free tips.
• Write a short how-to eBook.
• Write an article that connects with one of your current business needs.
• Turn your free-tips or how-to book into an eCourse or Web seminar.
• Produce your own podcast or video cast.

The 4 R’s of Internet publishing

Always put into practice the four R’s of Internet publishing—review, rethink, rewrite, and recycle:

1. Review: Take a fresh look at anything you’ve written before. The key word is anything. Looking at an old product from a new perspective can get your creative juices flowing faster than you think. You may even discover a solution for a business problem today by taking a fresh look at something you’ve done in the past.
2. Rethink: Think about how you can approach the topic from a new angle. Getting a fresh perspective on an old topic is one of the easiest and fastest ways to create new information products. An article or eBook that provides a new angle on an old topic is a very effective tool for driving traffic and generating leads.
3. Rewrite: Rework your old articles. Write from the perspective of where your target market wants to go today. Always ask yourself how you can give your customers a useful insight or a fresh view of a topic.
4. Recycle: Leverage your new product into as many different formats as you can to achieve the full potential of any lead generating information product you create. Some minor tweaking here and there can turn old articles into new eCourses and podcasts.

 

Information products plus permission marketing equals rapid-fire lead generation

As an Internet marketer, you know that your database of e-mail addresses is one of the most important tools in your business system. A list makes it possible to offer products and promotions to build your relationship with customers and add value to their lives.

Successful Internet marketers know that special reports, web seminars, consultations, and free trials are proven tactics for enticing visitors to leave their contact information. You build your brand as an online expert with every information product that goes out under your name.

When visitors opt in by voluntarily entering their name and e-mail addresses on your web site or sales page, they give you permission to start building a relationship.

An effective web site must do four things: Sell products and services.

1. Build your brand.
2. Capture names and e-mail addresses of visitors.
3. Foster affiliate relationships.

Information products are the single most effective point of entry into the sales cycle. Why? Because they are ideal tools for:

• Generating leads by driving traffic to your web site or squeeze page.
• Building your brand as an expert and separating you from the competition.
• Creating multiple revenue streams.

While it seems like a lot of information in this post, it is all important! In the next post, we will continue on with this same topic. Let me know if it has helped! Leave a comment below and also click on the Facebook Like button!