(Psst! Make sure you read Part I of this series first… Affiliate Marketing’s Biggest Mistakes)
Now you know the mistakes. So let’s talk about the RIGHT way to send traffic to your affiliate offers so your conversions are better!
Step #1: Create a Mailing List. For this step you’ll need:
- An autoresponder, such as Aweber.com.
- An ecourse, report or video that is your give-away product. This freebie should be directly related to the affiliate offer you’re promoting and should provide VALUE to your clients
- A squeeze page. This is a mini sales letter that gives your prospects all the reasons they should join your list.
Your goal is direct traffic to your squeeze page to build your list (rather than sending traffic directly to your affiliate offer). You want to capture the email addresses instead of just passing them on to your affiliate offer.
There are many different way that you can do this, including:
- Forum marketing (using signature files).
- Writing and submitting articles to article directories.
- Guest blogging (getting your articles published on other people’s blogs).
- Using social media like Twitter.com and Facebook.com.
- Leveraging other peoples’ resources through joint ventures.
Step #2: Build Relationships With Your Subscribers. Now that you have your prospects on your list and they are aware of you (they ‘Know’ who you are), you need to start building trust.
The best way to do this is to send them useful content. In other words, solve at least part of their problems… for free.
Step #3: Give Your Subscribers a Reason to Buy. The last step is for you to start telling your subscribers about the affiliate product or service you’re promoting. At a minimum, you need to tell them WHY they should buy. That is, what are the benefits of this product or service?
You can also sweeten the deal by tossing in your own bonus for those who purchase the offer through your link.
Example: If you’re selling memberships into a weight loss site, then offer a free low-calorie cookbook to everyone who joins.
And there you have it: The top three affiliate mistakes and the three easy steps to earning more money with recurring commission products.
Your next step is the simplest.. yest some people just do not want to do it – go out there and get promoting!
Kristen from The Road to Domestication says
This is a great post! And I’m very happy that I stumbled upon your site!
Paul says
Thanks.
Susan Schiller says
Hi Paul,
Your article is jam-packed full of valuable tips about starting a WordPress site! Your free offer for the 28-day program on everything you need to know about setting up WordPress is something I’d like to do. It’s hard to believe you’re offering such valuable help for no charge – thanks so much! 🙂
Paul says
You are welcome, Susan! Let me know if you have any questions.