Blog

Apr 15 2016

Break Up Your Content

Let me ask you something… How much content is thrown at you on any given day? It’s a lot, isn’t it? We’re bombarded by articles, social media posts, emails, podcasts, videos etc. We come across a lot more content than we could possibly consume any given day. And chances are that a lot of it […]

Apr 14 2016

Blog Post Length: How Long Should Your Blog Posts Be?

Every few months we get some new advice from a blogging guru saying that our blog post length needs to be longer, or shorter, or that they should be broken up into 10 pages of bite-sized chunks… it can make you crazy. Let’s talk about this. How long should your blog posts really be? The […]

Apr 12 2016

WordPress 4.5 is out! Upgrade Now!

WordPress 4.5 is the latest version of WordPress! Version 4.5 , named Coleman (in honor of the jazz musician Coleman Hawkins) is available for download or update in your WordPress dashboard! WordPress 4.5 Features include: Inline Linking Stay focused on your writing with a less distracting interface that keeps you in place and allows you […]

Apr 12 2016

Keep Them Waiting For More – Using Foreshadowing to Create Anticipation

There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announces what’s coming up next. The idea is that you’re intrigued enough to sit through the commercial […]

Apr 02 2016

Being A Successful Blogger: An Overview

There are lots of articles on how to become successful as a blogger but if you read in between the lines on most of them, you might get the nagging suspicion that the authors are not themselves actually successful bloggers. Does that ever happen to you? Does that tick you off at all? Think about […]